Actress and singer Selena Gomez returns in her third campaign as the face of Coach. The series of images captures Gomez in the Fall 2018 collection resting on a vintage car. Set on an unidentifiable New York City street, Gomez is carrying the ‘Dreamer’ bag (a possible nod to DACA?), a new silhouette featuring the brand’s Signature print, embroidery and leather detailing. The ad also features a global cast of models including Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant.
The styling takes its cue from 90’s street wear: eclectic style, layering vintage prints and lace dresses with fringed soft leather biker jackets and shearling coats. This romanticism and nostalgia is counterbalanced with cross body bags, rucksacks and Signature print bomber and varsity jackets for both guys and girls.
For this season’s campaign, Coach worked with longtime collaborators, including photographer Steven Meisel, creative director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.