Moschino and luxury department store La Rinascente partner on the release of Moschino’s FW16 capsule collection.
Following the debut of the Moschino Fall/Winter 2016 runway during Milan Fashion Week, the pop brand reveals the season’s latest capsule collection named “It’s Lit”.
The cigarette box motifs are a play on the FDA health warnings including cheeky ‘public service announcements’. Messages like “fashion kills” replaces “smoking kills” as a warning to quit fashion now and greatly reduce serious risks to your health.
The Capsule collection is now available for purchase in the brand’s main stores in Milan, Paris, Rome, London, New York, and Los Angeles or at Moschino online.