Missoni’s Exhibition, “Missoni, L’Arte, Il Colore” (Missoni, Art, Color), is located in the town, right outside Milan, where Ottavio and Rosita Missoni first set up their knitwear atelier over 50 years ago. The exhibition, curated by Luciano Caramel and Emma Zanellaan, explores the Missoni’s international successes and awards in the textile and fashion industry and how they became one of the most highly accredited voices of ‘Made in Italy’, standing for the value of the nation.
Characterized by displays that are environmental statements in themselves, the exhibition works on various narrative levels to present the main areas of the Missoni’s genius, based on color, material and form. The exhibition leads through the maison’s influence on new idioms and its relations with leading figures in the modern and contemporary art movements. It reveals how deeply their creativity is actually rooted in art, making them an almost unique case in the world of international fashion.
“Missoni, L’Arte, Il Colore” opens with Casa di moda, a video-installation by Ali Kazma that looks back over the work of the “house of Missoni”. The Turkish artist focuses on Missoni’s approach across the company’s entire production process and highlights the felicitous marriage between craft know-how and the latest design trends.
The exhibition then analyzes the cultural roots that influenced the Missoni’s choices in terms of patterns, colors, graphics and forms; the DNA of their stylistic identity. The focus here is on European abstract and iconic art in the first half of the 20th century, with works by Giacomo Balla, Sonia and Robert Delaunay, Fortunato Depero, Osvaldo Licini, Mauro Reggiani, Nicolay Diulgheroff, Lucio Fontana, Otto Freundlich, Jean Hèlion, Auguste Herbin, Johannes Itten, Wassily Kandinsky, Paul Klee, Alberto Magnelli, Piet Mondrian, Enrico Prampolini, Gino Severini, Sophie Tauber Arp, Manlio Rho, Mario Radice, Atanasio Soldati, Luigi Veronesi and Bruno Munari.
Color, material and form are also the dimensions that the Missoni brand are constantly exploring. As testified by a large installation of clothes specially designed and assembled for the exhibition by the family themselves, a display entirely dedicated to the allure and glamour of garments that wrote the history of this Maison.
Museo D’Arte Contemporanea di Gallarate | Via dei Magri | 1 +39 03 31 70 60 11 | www.museomaga.it | On show until 8 November 2015