You probably know JW Anderson as the designer for his self-named brand based out of London, and as the creative director of Loewe. But you might not know that J. W. Anderson is the owner of a concept store, a 250 square foot space featuring seasonal fashion and design from a number of local creatives, he is also a published author and an art curator.
JW Anderson’s last exhibition, ‘Disobedient Bodies’ (2017-2018), explored how designers and artists interpret form, gender, and abstraction in relation to the human body. The exhibit showcased artworks in a range of mediums from art to design. Henry Moore’s famous statue “Reclining Figure” sat in front of a series of black and white photos shot by photographer Jamie Hawthorne, and fashion pieces created by iconic designers such as Christian Dior, Rei Kawakubo, and Jean Paul Gaultier mixed with items such as lamps by Isamu Noguchi and ceramics by Hans Coper and Magdalene Odundo.
This “JW Anderson as an artist” intro is meant to set the stage for his most recent fall 2018 campaign.
Anderson skips the usual overly landscaped fashion formula and taps into his artistic director side presenting his collection on non-traditional models male and female photographed against a smoky landscape.
The mood, styling, and raw photography is reminiscent of his book with Luis Venegas – “The Rain In Spain Stays Mainly In The Plain” – which presented an idea of a gender-neutral society.
The fashion campaign heavily features the JW Anderson knitwear, as well as his new shoulder bag in a bright rainbow of colors, and a small selection of jackets in leather all seen on the runway.
See the full JW Anderson Spring 2019 campaign below: