Speculation ends as the house of Dior announces Italian designer, Maria Grazia Chiuri, the new creative director. This comes as a bit of a shock, the esteemed designer has spent the last 8 years at Valentino, part of a dynamic duo with Pierpaolo Piccioli- who at press time had been elevated to sole creative lead of the eponymous Valentino brand. Equally impressive is Chiuri who will be the first woman at the helm of Dior. The question around the TFP table is how these two brands will change under each designers independent leadership.
For now we take a look at Maria’s contribution to the Valentino line in 6 beautiful fashion plates and predict how her design aesthetic will enter the House of Dior.
MGC on style: “It doesn’t matter whether a dress has long sleeves or is more revealing. The important thing for us is that the woman who wears it embodies elegance and grace combined.”
Our take away: Valentino has a trademark on vibrant color and feminine silhouettes. We expect at Dior for Maria to add a fresh take on color and design that is very simple, very elegant and very bold.
MGC Inspiration: “In any case, it is important to create something new that will improve your culture and also improve yourself.”
Our take away: Prints on classic silhouettes is an iconic part of the Valentino brand. Take the memorable capsule collection celebrating 50 years of Valentino which features inspired graphics such as giraffe, jaguar, tiger, cheetah, zebra and panther prints.
The collection elevated with heritage African embellishment techniques blended well with modern European silhouettes- once again altering the course of the Valentino brand. We expect Dior to cash in on this approach.
Pierpaolo Piccioli on Maria’s design instinct: “Maria Grazia is intuitive, passionate, and very curious.”
Our take away: Dior plans to derive Maria’s whimsy and impeccable sense of taste and refinement, to maximize the timeless beauty and mystery of the Dior brand.
MGC on modernity: “I went to see Beyoncé in Paris with my daughter, who is more modern than me, so she improves my musical culture. And I also love rap music.”
Our take away: Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli are known for their decadent silhouettes inspired by the pre-Raphaelite era, but every once in a while the duo will shock the press with an unexpected print or ultra modern take on a classic look in the spirit of “modernity and timelessness”. We expect that spirit to continue at Dior.