Bulgari has launched the new campaign #RaiseYourHand to support the Save the Children charity. Bulgari and Save the Children have had a global philanthropic partnership for the past seven years. An impressive lineup of artists and personalities have raised their hands to support the effort.
In 2009, Bulgari began work with Save The Children, a charity that protects the rights of thousands of children in 120 countries around the world. In the course of this seven-year partnership Bulgari has raised over $50 million for the charity, helping millions, most notably in education.
This year the House has deepened its commitment with the launch of the #RaiseYourHand campaign. Numerous personalities have agreed to raise their hands to show their support for the cause partnered by Bulgari in a series of photos and a film shot under the artistic direction of Fabrizio Ferri.
The raised hands wear pieces from a new jewelry collection created specially by Bulgari to raise funds for Save the Children. The collection includes a necklace and ring inspired by Bulgari’s signature B.zero I, as well as a new sterling silver and black ceramic bracelet. A portion of the proceeds from sales of the bracelet is donated directly to Save The Children.