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Ambush Fall 2018, Made In Japan.

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Fashion Trends

Ambush Fall 2018, Made In Japan.

“Break from the norm.”

Ambush began as an experimental collection of elegant jewels made from unconventional materials. Rose charms earrings, guitar pick necklaces, and silver security tag pins were treated like precious gems and metals. The company started as a passion project by self-taught designer Yoon Ahn and her husband, hip-hop artist and producer, Verbal.

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courtesy photo Ambush

Ambush’s unisex design pieces became popular among fashion’s more sartorial stylists and the brand soon expanded into apparel, again adopting a counter-culture approach by focusing on street wear.

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Ambush Fall 2018

The designers chose a slouched aesthetic from the 1990s. At that time hip hop had hit mainstream culture and most rap stars famously rejected tailored design styles for the over-sized look.

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90s hip hop stars, The St. Lunatics.
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Film still from 90s cult film “Clueless”.

Street wear has evolved into something more classic since then. And tbh I would prefer to see Ambush apply their more elegant aesthetic to the apparel as they do their jewelry, but the Ambush outerwear featured in the Fall 2018 look book adds a certain polish to the label’s aged design aesthetic.

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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018
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Ambush Fall 2018

About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

(2) Comments

  1. […] Ambush, Made in Japan: a new take on jewelry design – Read More […]

  2. […] Ambush, made in Japan: a new take on jewelry design – Read More […]

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