Adidas by Stella McCartney celebrates ten years of performance and style with a new collection that pushes fashion technology to the limits. As women seek fitness apparel that can transition seemlessly into their day to day, designers take advantage of sport and fitness collaborations experimenting with silhouettes that combine fit and function.
“Season after season we push ourselves to create pieces that feel and look great. Over time women have become more and more focused on their fitness goals and are spending more time in workout clothes. This makes it even more important to provide function and style which challenges us to be continuously innovative in our approach.” says Stella McCartney.
For Fall 2015 adidas by Stella McCartney partners style and technology with bold silhouettes, innovative texture combinations and intelligent layering. The highly innovative sports performance range consists of apparel, footwear and accessory pieces in Tennis, Weekender, Running, Yoga, Studio, Swim and Cycling. Shoe and apparel technology include intuitive temperature management through Climaheat® which creates and maintains insulation with hollow fibre tubes to keep air out, water repellent textiles with Thinsulate technology keep athletes warm and dry, the shoes boasts rubber web outsoles with thousands of tiny capsules contained within to absorb impact.
The stylish line is designed in soft merino wools and sophisticated floral jacquards in houndstooth and floral patterns. The season’s collection is supported by high-performance accessories; each styled to reflect the adidas by Stella McCartney aesthetic. Run accessories include a Back Pack, Bumbag, Glove and Media Holder, each with reflective accents for increased visibility.
The adidas by Stella McCartney Fall/Winter 2015 collection is available in stores in London’s Brompton Cross, Miami’s Lincoln Road and Miami’s Aventura Mall, as well as at Stella McCartney mainline stores and over 788 concessions in adidas Women’s stores, adidas Sports Performance stores. It can also be found online at www.adidas.com/stella and www. stellamccartney.com
Apparel prices start from around 20 Euros, up to 460 Euros.