London is trying something new, they want to directly engage the public to give UK designer brands the opportunity to meet and build direct relationships with new customers. Hmm, brands meeting directly with consumers – that makes so much sense.
Starting Thursday, February 22nd until Sunday, February 25th the London Fashion Week Festival at The Store Studios will host events in the atmosphere of London Fashion Week.
In addition, the London Fashion Week Festival will include a talk series focusing around fashion, tech and lifestyle. Speakers this year are fashion icon Daphne Guinness; menswear buyer Darren Skey; The Gal-Dem Collective; Fiorucci CEO Janie Schaffer; designers Markus Lupfer & Orla Kiely; lifestyle entrepreneur Deliciously Ella; digital influencers Jim Chapman; Lucy Williams & Niomi Smart as well as a careers in fashion talk from top fashion executives.
The Sheer Luxe series will present fashion expert Trinny Woodall in conversation and a panel discussion of fashion influencers on making trends wearable and additionally River Island will host a series of curated talks.
And there will be fashion shows. The London Fashion Week designer runway this season features Juicy Couture, NICOPANDA & Zandra Rhodes. Here is where you can get more information.
From the big pile of stuff happening we compiled a list of events you won’t want to miss.
BEYOND HERITAGE WITH MULBERRY
Saturday 17th & Sunday 18th of February
Spencer House, London SW1A 1NR
Mulberry will be hosting a series of public talks and workshops at Spencer House with Mulberry collaborators who have a shared passion for craft, fashion and quality. Talks will include leather demonstrations from Mulberry craftsmen, an introduction to millinery by Noel Stewart and Hepple gin masterclasses led by artisan distiller Valentine Warner, among others. Guests will also be able to visit the Spencer House retail pop-up space, experience tours of the stately home, and enjoy the Mulberry Palm Room tea house.
To reserve complimentary place and discover the full itinerary of events visit mulberry.com
BROWNS EAST: POP SHOP BALLOONS
Until March 5th Browns East, 21 Club Row, London E2 7EY
Pop by Browns East to take in the sight of this fabulously eccentric installation, purchase a helium-inflated balloon to take away with you, or place an order for delivery with the help of their in-store ambassadors.
POP SHOP BALLOONS will be available at Browns East only.
BURBERRY PAYS TRIBUTE TO 17 YEARS OF ITS SOUNDTRACKS
Burberry is celebrating its long-standing relationship with music with a dedicated playlist, available on Apple Music, featuring over 200 tracks that have defined some of the brand’s most memorable moments over the last 17 years. Since joining Burberry in 2001, Christopher Bailey has cemented music, and the support of musicians, at the heart of the brand’s retail experience, runway shows, global events and campaigns. This new playlist on Apple Music allows subscribers to explore and enjoy the sounds that have shaped the brand over its recent history.
For more information please visit:www.burberry.com
DHL AWARD FOR INTERNATIONAL FASHION POTENTIAL
DHL and the British Fashion Council are pleased to announce the second year of the DHL Award for International Fashion Potential, which will reward one, small or medium sized British brand with £20,000 to help them realise their potential to take products to new, and international markets. The winner will also gain mentoring and advice. The Award is open to a wide range of British brands and applications will open by 16th February 2018.
For more information regarding criteria and to apply please visit: https://dhlfashion.co.uk/
FASHION SPACE GALLERY
London College of Fashion, 20 John Princes Street, W1G 0BJ
Until 21st April
Super Sharp explores the appropriation of Italian designer brands in the underground music scenes of Jungle and UK Garage. Versace, Moschino, Iceberg and D&G are examples of labels that ruled the dance floor in the nineties. This exhibition draws from an extensive archive amassed by DJ and producer Saul Milton, which also forms the core of the wider series of exhibitions RTRN II JUNGLE. By combining the music, testimonials and the original garments, the exhibition reveals why high-end Italian labels were so important to the cultural and style history of both genres.
For more information visit: http://www.fashionspacegallery.com
SELFRIDGES PRESENTS: LAMYLAND
Until March 25thSelfridges, 400 Oxford Street, London W1A 1AB
Michèle Lamy – one of the fashion world’s most radical creatives – is taking up residence in The Corner Shop at Selfridges London, Oxford Street. Using boxing as a metaphor for exploring wider cultural, spiritual and social questions, Michèle (a lover of boxing) is giving The Corner Shop a radical makeover with exclusive active wear and boxing merchandise designed in collaboration with artists and innovative designers. Part of Selfridge’s new Radical Luxury campaign, which explores what luxury means today – and what it might mean tomorrow.
For more information visit: www.selfridges.com
THE FASHION AND TEXTILE MUSEUM: T-SHIRT: CULT – CULTURE – SUBVERSION
Until May 6th83 Bermondsey Street, SE1 3XF
Explore the T-shirt in the 20th Century through this inspirational exhibition; charting the history, culture and subversion of the most affordable and popular item of clothing on the planet. T-SHIRT: CULT – CULTURE – SUBVERSION highlights the multi-faceted role of this humble garment. From men’s underclothes to symbol of rock and roll rebellion, through punk and politics to luxury fashion item, T-shirts broadcast who we are and who we want to be.
For more information visit: http://www.ftmlondon.org/ftm-exhibitions/t-shirt-cult-culture-subversion/