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Small Designers Call Out Big Brands Over Design Similarities.

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Small Designers Call Out Big Brands Over Design Similarities.

Edda Gimnes (left), Moschino SS19 (right).
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Edda Gimnes (left), Moschino SS19 (right).

Moschino is the latest big brand to be called out by a small label over similarities. In a familiar situation earlier this year, a hat posted by French designer Jacquemus (below) went viral prompting a “hat gate” scandal when Diet Prada, the no-mercy Instagram handle that calls out injustices in the fashion industry, posted the original design belonging to Mexican brand Olmos & Flores.

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Photo on Diet Prada (Instagram)

Moschino was under scrutiny by Philadelphia indie-designer Barbara Bonner of These Pink Lips. She reposted a tweet in reference to design similarities between the small design label Edda Gimnes and the new Moschino SS19 collection.

According to Edda Gimnes, a former mentee of Alber Elbaz, she met with Moschino in the fall of last year for a collaboration but the deal never happened.

She said she was disappointed when she saw the Moschino SS19 collection yesterday and claimed they used her design aesthetic for their latest fashion collection.

This is what Edda Gimnes posted to social media this morning.

“Today I woke up extremely disappointed and to a full inbox of people who know my work and saw yesterday’s Moschino collection.
I understand we are in an industry that carries inspiration from each other and as it is said, imitation is the greatest form of flattery.
But it is disheartening to see, after having a meeting with someone from Moschino in New York in November last year. showing this person absolutely ALL My work and My original sketchbooks and ideas. Seeing the Moschino show yesterday makes me so sad and I feel so hurt that someone has, the way it looks to me, unquestionably used my SS16 and SS17 collections as inspiration without granting me any credit. As a young designer one is so vulnerable and they probably think that this would go unnoticed. I will make sure it doesn’t. Have a look at the pictures from their show yesterday and make up your own minds!!”

These Pink Lips designer Barbara Bonner had herself called out Burberry for a similar situation. Burberry’s Fall 2018 catsuit (right) bore a similarity in style and design to These Pink Lips.

The fact of the matter is large brands like Burberry and Moschino typically hire freelance designers and/or purchase sketches from designers through out the year which are sometimes used in collections. And it is common to hear designers claim they took meetings with large brands and/or submitted their work without success, only to find their design used as inspiration in a collection but without payment or credit.

Unfortunately fashion is not considered an art form and cannot be trademarked which makes it difficult to try and demand recompense. It is why many designers are hesitant to share their work online or submit their sketches to large brands for fear that their work may be rejected and later used without credit or compensation.

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About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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