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G-Star Speaks To Creatives, Pitches The New Contemporary Uniform.

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G-Star Raw 'Uniform of the Free' Campaign. (photo: courtesy G-Star)
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G-Star Speaks To Creatives, Pitches The New Contemporary Uniform.

Written by Lucas Pantoja

The Fashion Plate
New G-Star Raw ‘Uniform of the Free’ campaign. (courtesy photo by G-Star Raw)

In their latest Fall/Winter 2018 campaign, denim innovators G-Star RAW take a step back to the beginning of work wear garments, only to move forward with their conception of the modern-day uniform. Titled ‘Uniform of the free’ the campaign speaks of freedom, individuality, and boldness.

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G-Star Raw work wear denim from the “Uniform of the Free” campaign.

Featuring a campaign video directed by Dexter Navy and the music of young electronic artists The Blaze, the brand presents a new everyday pair of jeans to wear to class and the after-evening functions.

Give the new campaign video a look below:

More articles by Lucas Pantoja.
I’m just a guy from Virginia who enjoys writing about clothes. Currently studying creative direction at The Istituto Marangoni in Milan, Italy.

About The Author

The Fashion Plate is an ethical fashion magazine delving into the future of sustainable fashion, design and living.

“Choose Well, Live Well.”

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