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A Grand Design For Viktor & Rolf’s New Fragrance E-Commerce Platform With L’Oreal.

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Beauty Trends, The Editor's Corner

A Grand Design For Viktor & Rolf’s New Fragrance E-Commerce Platform With L’Oreal.

Words like fantasy and poetry are often over heard when describing Dutch fashion designers Viktor & Rolf’s couture dresses. The contemporary works are what I imagine Alice wore in Wonderland. Or looks I’d wear if I lived inside a Tom Wessleman painting. The colors and mood are a perfect representation of Viktor & Rolf designs.

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Surrealist still life paintings by Tom Wesselmann at the Gagosian in  New York. The colors and mood are a perfect representation of Viktor & Rolf designs.
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Surrealist still life paintings by Tom Wesselmann at the Gagosian in  New York. The colors and mood are a perfect representation of Viktor & Rolf designs.

But if I had to name a proper Viktor & Rolf mascot it would be flowers. Most of their designs feature bold explosions of handmade, satin flowers.

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Flowers are also the theme of their fragrance, Flowerbomb. As the name suggests, the perfume has a fresh, bold bouquet with notes of sweetness.

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Viktor & Rolf fragrance, Flowerbomb. (courtesy photo)
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Viktor & Rolf’s Flowerbomb hit the market over a decade ago, in 2005, and now the Dutch fashion house is collaborating with L’Oreal Paris to launch a new e-commerce platform dedicated to the signature scent. 

I imagine the website will stay in line with the brand’s unique, avant garde world. There will be dreamy surrealist landscapes with foamy clouds and satin patchwork stars. I won’t have to wait too long to find out, the e-commerce website is set to launch this week.

About The Author

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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