Written by Lucas Pantoja
Heritage wool manufacturers The Woolmark Company launched a global campaign recently, promoting the importance of breathable clothing and shedding light on the heritage of merino wool. Within the campaign is a video titled ‘Live & Breathe’ built around the story of a synthetic world in which mother nature has disappeared. A young protagonist then seeks out a natural setting in which the grass is green and Merino sheep run freely.
Much like the world’s shown in the video, our bodies need to breathe air and for that require performance enhancing clothing — especially when exercising or sweating.
It seems Woolmark may have a bone to pick with all the synthetic fabrics out there, whilst keeping natural fibers alive in 2018 and beyond.