Woolmark Re-brands Natural Performance Wool, Calls Out Against Synthetic Fabric.

Written by Lucas Pantoja

The Fashion Plate
Performance wool developed by The Woolmark Company used for fashion design . (courtesy photo)

Heritage wool manufacturers The Woolmark Company launched a global campaign recently, promoting the importance of breathable clothing and shedding light on the heritage of merino wool. Within the campaign is a video titled ‘Live & Breathe’ built around the story of a synthetic world in which mother nature has disappeared. A young protagonist then seeks out a natural setting in which the grass is green and Merino sheep run freely.

Much like the world’s shown in the video, our bodies need to breathe air and for that require performance enhancing clothing — especially when exercising or sweating.

The Fashion Plate
The Woolmark Company rebrands natural, performance wool in new campaign titled “Live & Breathe”.

It seems Woolmark may have a bone to pick with all the synthetic fabrics out there, whilst keeping natural fibers alive in 2018 and beyond.

More articles by Lucas Pantoja.
I’m just a guy from Virginia who enjoys writing about clothes. Currently studying creative direction at The Istituto Marangoni in Milan, Italy.

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