First Look: Campomaggi Concept Store Re-Design In Milan.

During Milan Fashion Week fashion label Campomaggi hosted a party to celebrate the re-opening of their new store. The location in Milan’s fashion district on Corso Como is re-designed in the popular “concept store” model. The new space is decorated with overstuffed leather sofa’s, elegant Pakistan-style rugs, a golden landscape mural and a plethora of live flora.

There is also a bar inside with an assortment of complimentary tea’s and candies.

The Fashion Plate
Campomaggi’s new concept features a complimentary candy bar.
The Fashion Plate
Campomaggi’s new concept debuts during Milan Fashion Week.

The Campomaggi company keeps things informal and simple, for example purses hanging from the ceiling are what you’d see at a typical market or Souk.

The Fashion Plate
Campomaggi’s new concept store in Milan.

The Campomaggi clothing is displayed in a contemporary closet with wood paneling and LED lighting. Sweaters are neatly folded and placed inside book shelves, and more overstuffed chairs are set up nearby.

The Fashion Plate
Campomaggi’s new concept in Milan.

The new furnishings and installations nicely re-brand the Campomaggi image without abandoning the soul of the company.

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