David Beckham hosted a party in Quebec, Montreal to kick off the global launch of House 99 products in over 19 countries. The new product suite for men includes hair care, skin care and grooming, body care and beard care.

The array of menswear grooming products are inspired by barbers’ shaving routines. The products range from pomades and gels for men’s hair to shave sticks, eye creams and a tattoo body moisturizer.

David Beckham thought of everything from the clean package design to the catchy product names like “Twice As Smart Taming Shampoo & Conditioner” ($25.00), “Smooth Back Shaping Pomade” ($30.00), “Perfectly Clean Face Wash” ($25.00), “Spruce Up Toning Lotion” ($30.00) and “Great Look Face Moisturizer’ ($30.00).

I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.”

David Beckham, Founder HOUSE 99

Attendees were invited to a local barber shop downtown Montreal, it was the perfect environment to test out the new products. Bloggers, magazine journalists and DJs were among the guests. Everyone received the royal treatment including a cut and a shave.

House 99 launch party in Canada.