Sal Parasuco is one of America’s older denim companies. Founded by Italian immigrant Salvatore Parasuco the brand has maintained a cult fan-base who fall in love with the romantic campaigns and slim-tight denim.

We countdown 30 years of Sal Parasuco’s best denim campaigns.

1985

This was the year of stone-washed denim with the matching jackets. Sal Parasuco jeans would have been worn by the popular girls in schools.

1986

The gathered waistline shown here in the Sal Parasuco campaign has returned to fashion. Notice the unisex style? Sal Parasuco was ahead of his time.

1987

The queer as sexy styling of the 1987 campaign is as fresh now as it was then.

1999

Sal Parasuco has always been about diversity, in the 1999 campaign he simply made it an official statement. Also cuffed denim was HUGE in the 90s and has made a return on the fall/winter 2018-19 menswear runway, although it isn’t a bona-fide trend as of yet.

2004

Sal Parasuco was always a fan of embellishments. The 2004 campaign featured bold metal jewelry, raw leather and belts with south western style embellishments. This was one of their most popular campaigns. (obviously)

2012

In the 2000s Sal Parasuco made a move towards high fashion denim. This dark slim-clut design in a stretch/ denim blend was a hold over style from the 90s.

2014

Raw frayed denim first made popular in London made it’s way to the United States in the early 2000 teens. Sal Parasuco’s version in 2014 was elegant and super sexy.

The 2018 campaign follows in the footsteps of its predecessors. The punk-rock style editorial starring model Ashley Moore maintains that romantic feeling but with a more independent spirit. The campaign was photographed by Nina Hawkins and featured make up by Diane Dasilva and hair by Rob Talty.

Editor’s note: The following article was updated on August 26th to correct the designer name from Sol Parasuco to Sal Parasuco.

Editor’s note: Correction Sal Parasuco established his denim line in Canada not the United States.