The DJ is swelling up the crowd with house music, the vibe is young and cool, then SZA takes the stage, smoke machine pumping out fog with laser lights enhancing the mood, and she starts to sing Drew Barrymore. The jammers are into it, big time.
This is how Proenza Schouler celebrated the launch of their first fragrance, Arizona. The party started after they premiered their fall/ winter 2018-19 collection during New York Fashion Week. Afterwards, show goers made a beeline for the after party pumped for a private performance with SZA and to get their hands on Arizona samples.
Guests at the launch included Chriselle Lim, Susie Bubble, Tamu McPherson, Sienna Miller, Dakota Fanning, Alexa Chung, Chloë Sevigny, Vittoria Ceretti, Rowan Blanchard, Bill Skarsgard, Leigh Lezark, Poppy Delevingne, Jessica Hart, Lauren Santo Domingo, Jonah Hill and Rainey Qualley.
The first fragrance by Proenza Schouler is inspired by the ravines and ridges that define the horizon of the Sonoran Desert of Arizona. The notes include Orris, White Cactus Flower, Jasmine, Orange Flower, Solar Accord, Musk & Cashmeran.
The bottle itself is a piece of art. The shape is a unique glass innovation allowing a disruptive asymmetry, like a drop encapsulated into faceted angles of rocks.
The Fashion Plate Magazine 