Jay-Z teamed up with acclaimed director Ava DuVernay for his star-studded music video for “Family Feud,” which includes his wife Beyonce, a vision in couture, and a hopeful future for his daughter Blue Ivy as one of a group of powerful diverse women (a celebrity line-up) who rule the world. The full clip was released on Tidal’s twitter on Friday, December 29.
Set partly in a church the “Family Feud” video pays tribute to family ties and female empowerment. The video begins as a short film in which a grown-up Blue Ivy and other women of color, portrayed by actresses Mindy Kaling, Rosario Dawson, America Ferrera, Thandie Newton and Niecy Nash, are the founding Mothers of America who reorganized the constitution to make it more just.
Other a-list cameos in the short film include Omari Hardwick (as President), Jessica Chastain (an Attorney), Michael B. Jordan, Trevante Rhodes, Emayatzy Corinealdi, David Oyelowo, Storm Reid, Brie Larson, Rashida Jones, Constance Wu, Susan Kelechi Watson, Janet Mock, Henry Sanders, and Irene Bedard.
When the music begins it is present day and Jay-Z is seen walking into a church holding the hand of a white-clad Blue Ivy and taking a seat in the confessional booth. Beyonce, dressed in a black, priestess-like robe, watches silently from a pulpit and later sits listening on the other side of the confessional screen.
The video is the latest from Jay-Z’s Grammy-nominated album “4:44,” in which he responds to allegations of cheating revealed by Beyonce in her 2016 Grammy-winning album “Lemonade.” The rapper’s soul-baring “4:44” album on love, life and social issues was widely seen as an apology to his wife.
Within an hour of “Family Fued’s” release, the video was the top trending item on Twitter.
Jay-Z has a leading eight nominations for the Grammy Awards in January, including the top prizes of best album, song and record of the year.
A 45-second preview of the video is also available on the Tidal website, but you’ll have to sign up for Tidal to watch the whole thing.