‘Patternity: A New Way of Seeing’.

Patternity – a London based design studio and ‘global authority on pattern’ – launches a new book.  Art director Anna Murray and surface designer Grace Winteringham are the women behind the habit-forming online portal, Patternity, which has amassed more than 1.5 million followers.  On the book Anna expands.

‘The book is structured as a journey through the Patternity philosophies, the power of curiosity and how paying more attention to the everyday can make us more mindful and how we’re all connected to our environment and each other,’ explains Murray.


Published by Conran Octopus, and with forewords by Tom Dixon, Patternity: A New Way of Seeing offers a striking physical extension to the digital pattern-verse they have created.


To wit, Murray and Winteringham have pieced together an indispensable visual compendium that gets ‘beneath the surface of how and why pattern is important and what we can learn from it to positively shape the future of design – and beyond.’

A New Way of Seeing is peppered with thoughtful quotes from philosophers, mathematicians, novelists, poets and even a Roman emperor (‘We are born for co-operation’, said Marcus Aurelius).

With clients and collaborators that include Apple, Google, Nike, Selfridges, Cos, and the Barbican, the breadth of projects featured, too, is as wide-ranging as the scholars they’ve referenced.

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Nichelle Cole is the founder & editor-in-chief of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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