Think “fun, feminine and modern” designs with bold prints and colors. The looks are designed to work for both the gym and the street, including lightweight designs with custom knit and mesh uppers, all featuring an EVA midsole and footbed and retail between $69 to $89.

That’s right only Jessica Simpson is trendy enough to add active footwear to her shoe collection for fall ’16, following her launch of active apparel for the holiday season 2015.

Last September, Simpson and crew celebrated her brands 10 year anniversary. At the party, Simpson told press, “active has been such a huge part of my life and to feel sexy while you work out, it’s the greatest thing I can give a woman.”

jessica-simpson-athletic-apparelAs for her secret to success, Simpson added, “When you create a brand or have a brand, it’s understanding women and who they are. There’s so many stages of life and I feel like I understand all of them.”

Posted by:Nichelle Cole

Nichelle Cole is the founder & creative director of The Fashion Plate magazine. A respected writer, stylist and influencer, she has been published in fashion magazines around the world.

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