Pat McGrath Labs, the world-famous makeup artist, is in the process of turning her winning runway looks into a full-fledged makeup brand by late 2016. Pat’s new business model was built on one simple premise: From models and editors to the general public—everyone wanted her gilded eye makeup creation shown at Prada Spring 2016.
“We’re doing this in a very un-traditional way,” McGrath says in her statement. “With Pat McGrath Labs, I’m now able to bring innovation to the public almost instantly. When I used Gold 001 for the first time at the Spring 2016 Prada runway show, the obsession began and everyone was asking me about it.
Pat McGrath Labs Gold 001 was the first teaser product from the forthcoming brand. And one month after the launch, Gold 001 sold out. A combination of limited production and overwhelming demand made Gold 001 disappear almost instantly. Pat McGrath Labs is offering a chance to win the product at patmcgrath.com.
We received a gift sample of the product which arrived in Pat’s version of bubble wrap, hundreds of gold sequins. And in addition to the products contents and directions for usage, the package is stamped with anti-warning labels that read, “use without caution,” and “requires unrestrained play and a reckless attitude.” “May cause enhanced fierceness and sickening results,” and “keep within reach and proceed with impulse.”
In the accompanying press release Pat added: “I have been working in the labs for years to see a pigment with this finish—I knew that once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless.”
Visit the Pat McGrath Labs website to enter to win Gold 001 and see the video tutorial and styling tips from Pat McGrath herself.